Word-Of-Mouth Research: Moms Buzz about Brands
New moms and pregnant women have over 109 word-of-mouth conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a...
View ArticleOffline WOM More Prevalent, Positive and Credible than Online Buzz
Word-of-mouth (WOM) conversations that take place in person and over the phone are overwhelmingly more prevalent than those online, according to research. Also, face-to-face communication is more...
View ArticleTranslate Word of Mouth With Social Media Monitoring Tools
The abundance of content that is easy to access and consume makes launching and sustaining noteworthy online projects challenging. As social media matures, the need to measure online word of mouth and...
View ArticleThe Most Valuable Customer Connection
The OMMA Global conference had the usual speeches and panels on mobile and on pay-wall strategy, and social media, so it was fun to hear the panelists explain to the assembled publishers why email is...
View ArticleThe Latino Vote
When comparing the Press Releases the Pew Hispanic sent out on October 5, 2010 and on November 3, 2010, one cannot but wonder. What is exactly the Latino vote? And do people really understand this...
View ArticleBuzz Marketing Twitterrific ideas
Finding a car parking space at Christmas time is an intimidating and sometimes insurmountable task just about anywhere in the world, and to help people with this Mercedes-Benz created a buzz marketing...
View ArticleWOM Campaigns (word-of-mouth marketing) as Drivers of Revenue
Ad spending budgets continue to be under scrutiny as BTL (below the line) marketing and advertising strategies like buzz marketing or word-of-mouth marketing – more specifically well planned and...
View ArticleBuzz marketing Campaign with Flash Mob for Nivea
The art of the flash mob has been used for protests, satire, entertainment and artistic expression. As a familiar trend in the advertising industry, can agencies and brands reinvent them for 2012? The...
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